Wow, what a trashy movie! This is NOT necessarily meant as a criticism, as the film makers were obviously trying to make an overwrought and sexy soap opera-style film. Subtle this is not--and if you like films like PEYTON PLACE or A DUEL IN THE SUN or TV shows such as "Dynasty" or "Falcon Crest", then you may enjoy RUBY GENTRY.

Ruby (Jennifer Jones) is a sexy southern girl from the wrong side of the tracks. She's in love with one man (Charlton Heston) but her heart is broken when he marries another simply because this other woman offers him an advancement in society. On the rebound, Ruby marries a nice and very wealthy guy (Karl Malden). However, at a big social event, Ruby shows a lot of attention to her old beau and people begin to talk. Now Ruby did NOT cheat on her husband and there is no indication that she didn't care for him--but people talk. And, when the husband dies accidentally in a boating accident, people suspect Ruby killed him. In fact, they are vicious towards her. So, in a wonderful turn of events, the now wealthy Ruby sets out to use her husband's money to destroy the town. Later, she works her best to try to win back her old beau--even though he is already married and seemed like a jerk.

I am not sure why Miss Jones did these sort of movies. Despite becoming famous for playing the angelic lead in SONG OF BERNADETTE, she went on to play quite a few slutty characters--such as in this film, DUEL IN THE SUN, INDISCRETION and MADAM BOVARY. Frankly, I didn't like her in these films and preferred her other roles--mostly because she wasn't all that convincing in these sort of films. RUBY GENTRY is a bit better than these other films, but it still is far from her best work. I think part of this is just because she just didn't seem slutty enough and seemed more suited to films such as PORTRAIT OF JENNY. She looked rather sweet and such roles would have worked better with actresses who specialized in these sort of films like Lana Turner or Joan Crawford. The other problem is that although I enjoy a good potboiler, these films of Miss Jones weren't particularly good films--especially DUEL IN THE SUN and INDISCRETION. Why her lover, David O. Selznick, pushed her into these roles is beyond me.

Despite these complaints, there was quite a bit to like about RUBY GENTRY. The idea of a poor girl becoming rich and using this new wealth to destroy the town that persecuted her is great. Too bad, then, that after doing so much to get revenge that the film become bogged down with the silly affair with Heston late in the film. The affair made little sense and tended to deflate the juicy plot. And, sadly, almost as soon as the affair began, the film just ended very abruptly! The film is a real mixed bag. It's a decent time-passer soap but could have been so much more.

This hormone driven drama should have provided fodder for a good prime time soap opera the way Joan Crawford's Flamingo Road was later turned into one for television. The characters and plot line are right up there with Dallas and Falcon Crest.

Jennifer Jones is driving all the men crazy here. First we have Charlton Heston who's the scion of the town's leading family. Good bloodlines, but a cash flow problem. He just wants a roll in the hay with her bad, but marry her and soil the family name, heaven forfend. Then we have Karl Malden, the town's richest man who stayed faithful to and invalid wife, but who also lusts for Jennifer and then marries her before the wife's body is cold. And we can't forget the Yankee doctor who comes to this North Carolina town and takes one look at Jennifer Jones in a tight blouse and he's hooked. Bernard Phillips who plays the doctor is the narrator and it's his eyes from which we see the action unfold. And we can't forget Jennifer's brother James Anderson, a wild religious fanatic who is constantly warning her about the wages of her sins, but there's more than a little hint of some incest he'd like to engage in.

Charlton Heston said in his memoirs that he enjoyed working with Jennifer Jones, Karl Malden and the rest of the cast, but David O. Selznick, Jen's husband and svengali was one royal pain.

The movie is trash, it don't pretend to be anything else, but it made a mint at the box office. If you liked Dallas, Falcon Crest, Dynasty, etc., you'll love Ruby Gentry.

In Braddock, North Caroline, the free-spirited and poor Ruby Corey (Jennifer Jones) is a sexy woman in love with Boake Tackman (Charlton Heston),who belongs to a former wealthy family that lost their land that is flooded. Ruby has lived during high-school with the wealthy businessman Jim Gentry (Karl Malden) and his wife Letitia Gentry (Josephine Hutchinson) that had unsuccessfully tried to teach etiquette to Ruby. Later she returned to the house of her father Jud Corey (Tom Tully) and her pious brother Jewel Corey (James Anderson) in the swamps. When Boake decides to marry the rich Tracy McAuliffe (Phyllis Avery),Ruby is courted by Dr. Saul Manfred (Bernard Phillips) but accepts to marry Jim that has recently widowed.

The population of Braddock does not accept the marriage of Ruby and Jim. Then, Ruby dances with Boake in a club and Jim has a fistfight with Boake and calls Ruby a tramp. On the next morning, Jim apologizes with Ruby and they go sailing. However there is an accident and Jim drowns in the sea. Ruby is accused by the population of murdering Jim and she decides to revenge, using the money she inherited from Jim and foreclosing on the debts of the hometowns. But Ruby is still in love with Boake and her behavior will lead them to a tragedy.

"Ruby Gentry" is a melodramatic romance directed by King Vidor, the master of this genre. The melodrama is excessive, with a wild young woman in love with a popular young man in a conservative town. Her revenge against those that blame her is great but the conclusion is silly. Rubby working as a skipper of a fishing boat does not make sense for a woman with her strong personality (and money). My vote is six.

Title (Brazil): "A Fúria do Desejo" ("The Fury of the Desire")